I help established small business owners identify what's actually holding back their growth and make better strategic decisions—without wasting time and money on marketing that solves the wrong problem.

My commitment to small businesses began long before I owned one. While working at GTE/Verizon, I saw that small businesses weren't receiving the same dedicated marketing support as our consumer and enterprise markets. I made the case for changing that and stepped into a newly created role supporting the small business market.

Years later, when I started my own consulting business, I gained a whole new perspective on what it takes to build and sustain a small business. I experienced firsthand the challenges of making decisions about pricing, managing limited resources, and building a business that aligns with your strengths and the life you want to live.

In April 2020, I reached my tenth anniversary in business. Instead of celebrating that milestone, I was watching other small business owners fight to keep their doors open. Having just reached ten years myself, I couldn't stop thinking about what it would take to help more small businesses reach that milestone. That's when my vision took shape: to help 10,000 small businesses beat the odds and stay in business for 10 years or longer.

I believe our businesses touch people's lives in everyday ways, and how we serve our customers, employees, and communities matters. That belief is rooted in my faith. And I also understand that businesses need to generate revenue to continue making a difference.

That's why I believe small businesses deserve access to experienced strategic expertise without having to hire executives they don't need, become marketing experts themselves, or learn every lesson through expensive trial and error. It's your business, your money, and ultimately your decision. My job is to help you understand what's actually happening, what I recommend, and why.