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I help established small business owners figure out what's actually holding back their growth—without wasting more time and money on marketing that isn't solving the right problem.
MOL ESTIE FEUGIAT EROS, NEC VESTIBULUM LOREM CONVALLIS UT *
Experienced strategic guidance for building a business that lasts.
Before you spend another dollar on marketing, make sure you're solving the right problem.
You've built a business that people value, and you know it has the potential to grow. Maybe you've invested in marketing, hired talented people, or tried strategies that have worked well for other businesses—but you're still not seeing the results you'd hoped for. Or perhaps your business has evolved, and the offers, messaging, and marketing that got you here aren't going to get you where you want to go next.
The challenge? Marketing doesn't operate independently of the rest of your business. Sometimes what's holding back your growth has very little to do with your marketing.
LET'S GET TO THE HEART OF THE MATTER.
Through my Aligned Marketing Method™—Clarify, Simplify, Amplify—I look at the business behind the marketing to identify where things aren't working together as well as they could. That might mean rethinking your offers, refining your positioning, simplifying your business model, or addressing a disconnect in your customer experience. I'll help you understand what's actually happening, what I recommend doing about it, and why.
Because small businesses deserve better than expensive trial and error.
“Katharine was the breath of fresh air I needed to breathe life into my business. She helped me clear away the clutter of my program and get crystal clear about actionable steps I needed to take NOW.”
MECCA BROWN, THE COVERED COLLECTIVE
Here's how we can work together!
1
Get Clarity on Your Next Move
Strategic Clarity Power Hour
Before you commit to a new strategy, marketing investment, or significant business decision, make sure you're solving the right problem.
In this focused, one-on-one strategy session, I'll bring an experienced outside perspective to the specific challenge or decision you're facing. We'll get to the heart of the matter, and I'll share my recommendations about what makes sense for your business and why—so you can move forward with greater clarity and confidence.
2
Put a CMO in Your Back Pocket
BackPocket CMO™
An advertising opportunity lands in your inbox. Your marketing team recommends a new strategy. You're considering a change to your offers, but you're not sure it makes sense. What if you could pull out your phone and get an experienced strategic perspective before you decide?
That's the idea behind BackPocket CMO™. You get ongoing access to senior-level business and marketing expertise without needing to hire someone to run your marketing function. I'll help you evaluate opportunities, identify disconnects, and make informed decisions about what to pursue, what to simplify, and where to invest next.
Think of me as your CMO in your back pocket (or wherever you happen to carry your phone).
3
Address More Complex Strategic Challenges
Custom Strategic Consulting
Maybe you're bringing a new business opportunity to market, rethinking your offers and pricing, or trying to figure out why a seemingly sound growth strategy isn't producing the results you expected.
These challenges rarely exist in isolation (which is one of the reasons I love this work). Through custom strategic consulting, I bring decades of business and marketing experience to connecting the dots, identifying what needs to change, and developing a strategy that makes sense for your business.
I especially love working with people who have a meaningful vision and something of substance to bring to the marketplace. Whether you need help with a defined strategic project or a more complex business challenge, we'll determine the scope based on what it will take to move your vision forward.
You don't have to become a marketing expert to make informed decisions about growing your business.
You've brought something meaningful into the world, and you want to see it succeed. You shouldn't have to figure out every aspect of growing your business on your own (or hire an entire executive team to get the expertise you need).
Let's talk about what you're trying to accomplish, what's getting in the way, and whether my expertise is what your business needs right now.
“She has led communications and online marketing development for three of my ventures over the last twelve years, and I consider her my go-to, trusted resource for marketing and messaging strategy. I highly recommend Katharine as a strategic partner.”
DENNIS RICCI, AUTHOR, NONPROFIT ORGANIZATION LEADER, PERSONAL GROWTH COACH AND TRAINER
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